CBD exploded in 2019, moving quickly from fringe health stores and dispensaries into mainstream retail. In 2020, a slew of launches seem to indicate its influence on beauty is not going away. It is yet to be seen if the ingredient is a passing fad or an emerging key category for beauty in the U.S. market.

The beauty industry is quick to latch onto wellness trends, and CBD was no exception. Retailers from Ulta Beauty to Nordstrom have recruited brands touting CBD as an ingredient, and new retailers offering curated CBD selections in upscale environments, including Fleur Marché and Standard Dose, launched.

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